Corporate overview

Established in 1981 with a single store in the North West of England, the JD Group is a leading global omnichannel retailer of Sports Fashion and Outdoor brands. The Group now has 4,850 stores (as at 1 February 2025) across 49 countries (including franchises and joint ventures) with a strong presence in the UK, Europe, North America and Asia Pacific.

Our Vision

Our vision

“Connect globally, inspire locally, empower individually”

JD seeks to inspire the emerging generation of globally minded consumers through a connection to the universal culture of sport, music and fashion.

Our Mission

Our mission

Continuously set the global standard for retail experience through best-in-class operations, connected consumer experiences and the unique delivery of the world’s most authentic brands to the market.

Values

Our values

“Competitive, entrepreneurial, committed, ethical, team orientated”

We believe in extending our entrepreneurial and competitive spirit beyond financial performance to making the world around us a better place. We always strive to do the right thing for our colleagues, our customers and our communities. Read our latest Environment, Social and Governance Report. Find out more about our ESG commitment here.

49

Countries

97,000+

Colleagues

20%

Online

11.5bn

revenue

923m

Profit before tax and adjusting items*

4,850

Stores

*Indicates an instance of a term defined and explained in the alternative performance Measures section on page 246 of the annual report along with a reconciliation to statutory measures. Further detail setting out the background to the alternative performance measures is given in note 1 To the financial statements. The definition of adjusting items is included in note 4 of the consolidated Financial statements on page 168.

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Communities

The JD foundation and global empowerment of communities

At JD, we feel passionately about supporting the urban youth of today and giving back to those who need it most, both in our local communities and in the international territories in which we operate. Our main vehicle for doing this in the UK is the JD Foundation which aims to assist charities working with disadvantaged young people. To find out more about the JD Foundation, please read its most recent Social Impact Report.

To read more about how our international businesses are helping to empower local communities, please visit our Global Empowerment page.